Elevator Speech

I don’t know why they call it an elevator speech. I’ve never been stuck in an elevator long enough to have to manufacture conversation, and I’ve never felt the urge to subject a perfect stranger, who has no escape route, to my nonsensical ramblings.

However, if you want to know what First Person Advertising is about in a nutshell:

First Person Advertising is about one thing – results. Our unique difference is in the way we USE media to generate those results, whereas most agencies are experts merely in BUYING media. We probably won’t win creative awards with our commercials, we aren’t going to make people cry, but we do know how to make people buy (hey, that rhymed).

An unbiased and totally objective list of skills we have been endorsed for on LinkedIn:

 

radio-sm

Radio

Americans have a unique relationship with radio. It’s a personal medium that keeps us company on the drive home, entertained at work, and informed during breaking news events. When used properly, radio can generate direct response like no other medium.

Skills:

  • Media Plan
  • Station Selection
  • Copywriting
  • Talent training
  • Station Relationship

tv

Television

Television is unequalled in its reach and cost per thousand. It’s ability to pair visual images with powerful copy makes Television an effective way to generate Top of Mind Awareness and new customers.

Skills:

  • Buying
  • Commercial Concept Design

internet

Internet

The internet offers many different ways to generate a significant ROI on your advertising investment. But for every effective way, there are many other ways to waste your money. You could be missing out on hundreds or thousands of leads a year if your digital strategy isn’t on target and efficient.

Skills:

  • Web Design
  • SEO
  • Email Marketing
  • PPC
  • Social Media Optimization